Proven at home. Ready for the world.

In February 2004, Nataly Gabechava, David Japaridze, and Nikoloz Ghudushauri left their roles at a Georgian-American outsourcing firm serving a California startup and started AzRy.

The bet was simple: Western software development standards could serve the Georgian market — not someday, but right now. At the time, they were arguably the only local team operating at that level.

They started with three people and a clear engineering discipline. No shortcuts. No “good enough for here.”

Two decades later, that same discipline runs through a company of 140+ people building the payments, transport, and hardware infrastructure that Georgia relies on — and that’s now going international.